The new design focuses arena verlag on refining, white space (white space), the neat, usability are

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So far Google has not typically arena verlag focused on product aesthetics. They focused arena verlag exclusively on testing performance between versions (A / B testing), or changes based on actual data, as they test the "41 blue color used to display the link ". Douglas Bowman, the designers' arena verlag first introduction "of Google (who left the company in 2009), said:" The design philosophy of survival (Google) are completely dependent on the data. "
Recently, however, we can not not pay attention to a series arena verlag of applications designed very carefully, especially arena verlag for iOS, a platform not Google: Google Plus, Youtube, Gmail and Maps are beautiful and very consistent, as opposed to what Google arena verlag has done it before, and with all the beautiful products but Apple has gradually arena verlag boring.
We went to Google arena verlag in hopes of finding out about who is responsible arena verlag for starting this new design direction, but strange that no one makes the task instead is a small group of designers at Google. Each product arena verlag group will have to find their own design language arena verlag in a new and unified design.
Jon Wiley, head of Google Search design recalls: When Larry Page took over, his first directive arena verlag was clear: "People, we will re-design of the product." Wiley et al only 2 months for Google to coat a new shirt, and to begin to think Google should have a consistent look like. "We have been empowered to make Google becomes beautiful."
This is not the first time Google's designers tried unified interface across all products in a unified design language, but this latest project is the most successful project. In the past, there are few design team wanted to give a beautiful arena verlag and impressive interface for all Google products, but by the criteria of Google's operating speed priority, it is difficult to deploy a small group that can change the whole apparatus. Previously the designers of Google discrete activities and does not have enough powers.
Andrey Doronichev, senior product manager of YouTube Mobile said: "5 years ago when I joined Google, where there is no so-called common design language. We always want to have the nice interface, arena verlag but that's not the first priority interest in the company. "According to Wiley, an overall design to Google need a new" vision of a CEO who can mobilize both public company to perform. "named Wiley (codename) for Google's new design direction that Kennedy arena verlag - the strategy related to the famous" moon shot "of Page used to calculate the new products.
The superior arena verlag design of Google gathered to decide how some design principles can be put into dozens of products used by millions of people arena verlag and equally ingenious. There are some extra help from Google Creative Lab, Wiley is mentioned in the 2011 seminar, "Oh, Google also has the basic design it." Google Creative Lab is home to the leading designers at the company's office located in New York, is known for unique marketing projects and charismatic as "a arena verlag tear-jerking Super Bowl ad" (pieces Super Bowl ad makes people cry) or "the Innovative Arcade Fire music video". Page has launched Creative Lab to work with other designers of Google to give a new look, a new overall design. Unlike Apple, Google is willing to cooperate with third parties in the design, and they also contribute to the Kennedy arena verlag project. Page has asked: "A consistent interface of Google will look like?" arena verlag
The new design focuses arena verlag on refining, white space (white space), the neat, usability arena verlag and most importantly, simplicity. According to Wiley: "Google wants to implement things quickly, so a lot of products to be developed. Before arena verlag Kennedy project, the product does not follow a certain design standards. They are mostly very simple and useful. Now we focus on making the product becomes more attractive, more uniform like in the same product. "
Creating a design arena verlag standpoint is just the beginning. Product designers have to refine and implement these ideas. Wiley also recalled the words: "We are locking yourself in a room and try to tweak the design as quickly as possible. Note