Ten years ago, died of sociologist Niklas Luhmann. In January 1997 I visited Niklas Luhmann it ebooks in his home in Oerlinghausen at Bielefeld and interviewed him about his book "The it ebooks Reality of the Mass Media", which had just come out. I met an elderly gentleman of the utmost courtesy and - as might be expected - a piercing intellect was in a house that could only agree to a deep sad because it seemed lifeless. it ebooks Luhmann lived there since the death of his wife alone. Niklas Luhmann was one of the most important sociologists of the 20th century and taught until his retirement as professor at the University of Bielefeld. He is considered the most prestigious representative and founder of systems theory. Among his most important publications include Social Systems, Ecological Communication and the series Sociological Enlightenment.
?: Mr. Luhmann, how do you assess the future development of the mass media? Niklas Luhmann: If mass media is defined as a technical one-way communication, then I see nothing it ebooks that could change significantly. For mass media themselves the latest technological innovations, such as the Internet or individually selectable information will have little meaning. They will sit next to mass media such as newspapers or television, but does not displace. The Internet and its communication capabilities it ebooks is also when it is used as a mass medium, not a mass medium, because it ebooks it's just not a unilateral technical communication, it ebooks but can be used individually. The concern that new media replace traditional, is as old as unfounded: The font has not displaced the oral transmission and the press not the letter.
?: In your book "The reality of the mass media" describe that there are hardly any direct experience reality and we get almost all our knowledge about mass media. Luhmann: Yes, because how great is still part of our direct experience? We know the most out of books or from television. From the hostage crisis in Peru, we have experienced only through the mass media. Especially in times of massive globalization, mass media, the only source it ebooks that is available to us.
?: Is not there also a big risk? What if mass media misinform? Luhmann: The individuals may not understand, of course, and also journalists should develop a specific professional ethics. it ebooks But much governed by economic constraints. Something like the Hitler diaries in the star forcing a publisher to work neater, otherwise a penalty Edition losses or even the complete loss of reputation as an information medium. In much of the popular press that's done. Your products pretend to be information media, however, are often perceived only as an entertainment medium. If one applies the distinction information and entertainment on a mass medium, it ebooks that does not mean that information can not be compellingly presented, it must not only be fictional. Then a medium has left the field of information and has become a narrative medium, like the novel, or in a modern form, the feature film.
?: But all mass media in common is that they offer us scripts in the areas in which our everyday experience fails. Luhmann: Yes, they offer us patterns of interpretation, but I understand this to mean that I am these patterns of interpretation can be positive or negative behavior towards. Take the Brent Spar example, the platform, Shell wanted to sink 1995. "The sinking it ebooks means pollution" was offered as the script. But of course I have the opportunity to question that. How is the amount of pollution as a platform, and how it stands in relation to the natural dirt in 3,000 meters depth? I have both the possibility for a decision.
?: Just the Brent Spar is also an example of hysterical reporting. it ebooks Journalists questioned no more, and turned out to be that the Greenpeace information it ebooks was to call into question many had their own reporting very embarrassing. Luhmann: Sure, this is a media-internal problem, a problem of editors and publishers, no general of the mass media. To care journalists should already feel obliged.
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