On a large extent, the rise of the Internet have shown the importance of managing customer relation

Let's go back to the time of 1995, and it seems to have become a tale where we have to dial 800 from catalog to order flowers for that special occasion. These roses will be more muted and is turned away in two days. Each flower will be provided with sufficient water and essential minerals in a transparent election process them shipped to your home or office according to orders. General idea is to provide this kind of valuable service allows customers to be able to see the goods before placing and to limit the transport of bulky. It took ten days of flowers are picked until they are sold out. By alliance with FedEx and the individual growers, Calyx & Corolla can provide our customers with the essential values by reducing both the time period selected customers (because they know that every his place will be selected carefully how) and reduce transit time between flower growers to consumers (hence, more fresh flowers will last longer and hold). Thanks to advanced technology, Calyx has created added value through building a database of increasingly rich tastes of customers as well as a list of special holidays. MARKETING MANAGEMENT - CUSTOMER write a book VALUE LEVERAGED
Calyx & Corolla is a good example for the beginning of a new era because it represents a trend series [1] appears in the field of marketing in the late '90s. And it still challenges managers in the new century. First of all, standing in front of the status quo at the time, Calyx & Corolla raises the question why they carry flowers in a system write a book so cumbersome. Similar to Dell Computer, Cisco and many other businesses, C & C tried to search for new ways to increase sales as well as service quality. Second, C & C are formed and business development through a business item and also work hard to retain their customers. The business model is built on the basis of understanding the value of customer loyalty and this model may prove expenses related to customer behavior and can create many business write a book opportunities other new business activities with existing write a book business. Third, the entire business operations of C & C is based on establishing write a book alliances between growers with Calyx and FedEx, providing transport services as well as technical expertise. Fourth, the entire network of business activity represents the value chain of mutual benefit, in which each part is a supply chain contribute to customer service. While specialization still exists in each individual field is dominant over all, through write a book its operating system, Calyx efforts to eliminate all barriers and obstacles to alignment issues between the sectors and industries together. Finally, C & C is a model for the importance of these types of services in the field of marketing. Even corporate giant GE capitalists also draw lessons from their own business write a book and trading write a book business write a book activities not related to the production of this business.
Since C & C started business through catalogs, we are witnessing a revolution in the field of business: Business must be operated like? The business model must be adjusted trade flows and how revitalizing trade activities like? We also saw strong growth of the Internet, as well as the explosion of mass disappearance of dot.com companies. The transition from batch to manipulate simple mouse clicks caused many businesses working in the venture capital write a book market, leading to the creation of wealth in the business model is not sustainable and not resistant take long. As a result, we know countless stories of bankrupt businesses on a variety of trade magazines throughout the '90s.
On a large extent, the rise of the Internet have shown the importance of managing customer relationships. This theory is built on the basis of customer loyalty as well as the importance of being fully aware of who your customers are, they are faced with a problem, write a book can now provide them How does the solution, and to build a database to track and store the information about clients. With the full understanding of this, marketers better connect the desired needs of customers with desire product development efforts, product rotation as well as the conduct of appropriate marketing strategies. The faithful do not reduce the number write a book of fixed customers, reduce costs and increase average income per customer. Despite these positive effects, the sad truth is that if the management of customer relationships efficiently so good, why is there a large percentage of production